Something About Writing

Writing is so different to speaking. We’re hard-wired to learn to speak as infants. But writing is a hard-won skill, a craft that can take years to learn to do well. As Mark Twain famously said:

“If I had more time I would have written a shorter letter.”

Which demonstrates that being brief but comprehensive is a challenge, even for professional writers.

Because we all write more each day than ever before, you might think it should get easier. But sometimes, it just leads to more ways to misfire ... and you end up off-message.

Talk to us if you've ended up frustrated, with a bin full of rejected attempts.

• We’ll help you craft your message so it captures the reader’s attention.

• We’ll find the right words and put them in the right order ... so they are easier to read.

• We’ll express your meaning clearly, and show the world the great value you deliver.

Our Helpful Process ...

1. Gets to the heart of your concerns because we listen closely to your answers about your business.

• What do you want to achieve?

• Who are your clients? Where are they? How do you find them?

• How do you know when you meet, or exceed their expectations?
  

1. We assess how well your messages communicate your ideas.

• We know … that you know … what you want to say.

• The challenge is: what to do about the gap between your great ideas, and how effectively you write about them?
  

1. We research any gaps identified, study your market, and prepare a plan so your words will communicate your meaning. And only then do we start to write.

• We’ll help you clarify your ideas and articulate their meaning.

• We’ll help you find the right words to carry your ideas out into the world.

• We’ll help you reach out to the reader, so they are inspired to click that button!

Interested? Get In Touch

We’d love to learn about your business, find ways to help you flourish, to communicate your ideas clearly … show your values … and tell your story.