ABOUT

Margaret Whelan,
Words Have Meaning

Margaret is a wordsmith obsessed with meaning. She uses words to create compelling communications. You’ll need to ditch some common myths to understand her approach, because writing is not spontaneous creative combustion! It’s a craft, an art, a profession that requires years of reading to learn how to do it well, and years of writing – to sharpen and hone the skill.

If Margaret finds mixed messages on your website, she’ll ask many questions and listen closely to your answers, so she can help you align your messages with the meaning that you want to communicate to the world.

Her reports are re-read and sometimes reprinted. Content she writes is SEO-effective and advocacy briefs she prepares lead to real changes in the world.

Margaret has worked across many sectors, getting an inside view into different value chains, organisations and individual companies. She is fascinated with the alchemy of culture in our public and private worlds.